In the mid-1980s, the sale of Reckitt Benckiser’s shoe polish brand Cherry Blossom had stagnated, as polishing shoes was perceived to be ‘a servant’s job’. It is this insight that led ...

Cherry Blossom itself is lucky to be here. Its history stretches back to 1906 and it is responsible for introducing the distinctive butterfly opener, used to open stiff tins of shoe polish.

After a gap of more than 10 years, global consumer goods firm Reckitt Benckiser has rolled out a new campaign for the iconic shoe polish brand Cherry Blossom, with an overarching message of ...

Cherry Blossom, a brand we have all grown up with, is celebrating its centennial year in 2006. India’s leading shoe polish brand, has launched a new campaign showcasing its “100 Shining Year”.

Calcutta, Feb. 5: The shine’s back. Cherry Blossom, Reckitt Benckiser’s flagship brand, has registered an annual growth of 18 to 19 per cent in the last two years in a shoe polish market that has been ...

It's an even 100 for the brand Chaplin symbolises, too: shoe polish Cherry Blossom was launched in the UK in 1906 by Chiswick Soap Company, a part of Reckitt & Coleman (now Reckitt Benckiser).

Cherry Blossom itself is lucky to be here. Its history stretches back to 1906 and it is responsible for introducing the distinctive butterfly opener, used to open stiff tins of shoe polish.