PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste test. The skirmish arrived in the Peach State on Thursday — National Have a Coke Day ...

We're guessing Judd Apatow isn't a Dr. Pepper fan. The "Knocked Up" filmmaker is attached to direct "Cola Wars," a film about the battle for market share between Coca Cola and Pepsi to become ...

The specific challenge for Coca-Cola was to continue to drive relevance by delivering a deep consumer engagement event and an experience at Christmas time. The Coca-Cola Christmas Truck ...

The cola wars used to be fought with slogans, celebrity endorsements and Super Bowl spots. Now they’re being redrawn by something far less fizzy: tariffs. Ja San Miguel/Unsplash / Ja San Miguel ...

Its acquisition of co-presenting rights for the IPL 2025 signals a major escalation in cola wars, highlights Abneesh Roy, Executive Director at Nuvama Institutional Equities, in his stock analysis.

Christmas, the #1 calendar event for sparkling drinks and Christmas meals, Coca-Cola's biggest driver of growth. While we aimed to increase volume share YOY, we had a problem no one in the world faced ...