“Citi,” and a new logo without the signature red umbrella, according to a published report. The new name and look will be presented to Citigroup’s board this week after a 14-month review of ...

Executives at financial giant Citigroup Inc. are preparing to rebrand the company with a shorter name — “Citi” — and a new logo without the signature red umbrella, according to a published ...

"It is important for Citigroup to know that no one is trading off their name - they need to protect their intellectual property." Feigin went on to say, however, that removing the offending logo ...

Executives at financial giant Citigroup Inc. are preparing to rebrand the company with a shorter name -- "Citi" -- and a new logo without the signature red umbrella, according to a published report.

NEW YORK — Executives at financial giant Citigroup Inc. are preparing to rebrand the company with a shorter name — "Citi" — and a new logo without the signature red umbrella, according to a ...