Coca-Cola's AI-generated Christmas ads were developed in collaboration with three AI studios: Secret Level, Silverside AI, and Wild Card. They utilized advanced generative AI tools, including ...

It's seemingly the year of disappointing Christmas ads for some, as Coca-Cola mark the start of the festivities with a modern twist. The brand's 'Holidays Are Coming' sentiment first launched back ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Last year, the company released a Christmas commercial that was ... themselves about greenwashing. Like Coca-Cola, many corporations run ad campaigns that harm the environment.

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

“This year, for the first time, our Coca-Cola Christmas ad was created with generative AI, combining emerging technology with human creativity, which allowed us to produce the ad faster and at a ...