Pepsi achieved the unimaginable by conquering the Soviet Union in the 1970s, becoming the first American product to be sold ...

Back then, Pepsi was deep in a battle to try to take down Coca-Cola. A film by Sony on the cola wars , involving Judd Apatow and Steven Spielberg, is in the works, according to Deadline.com.

And, when Coca-Cola ran Super Bowl ads, Pepsi one-upped them by sponsoring the entire halftime show. Old feuds die hard, so it’s no surprise that Pepsi is starting off the year with a little drama.