Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda. Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips.

Backed by the deep pockets of parent company Pepsi, there is no question that Poppi is looking to capture market share from both Coca-Cola and its parent brand. With almost two dozen fun flavors ...