ET Now on MSN2h
Campa Cola: Beverage battle brewing? Mukesh Ambani staring at competition from global giants in Rs 10 price war?
After Mukesh Ambani-led Reliance Industries, Coca Cola and PepsiCo’s entry in the Rs 10 price segment suggests their strategy ...
Coke, Pepsi set to battle Campa with ₹10 no-sugar drinks in key markets
Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...
Big Four accountants attack IRS over ‘capricious’ US tax treatment of Coca-Cola
Deloitte, PwC and KPMG have launched a scathing attack on the Internal Revenue Service, which they accused of “a pattern of arbitrary, capricious and unreasonable conduct” towards multinational ...
Warc19d
How Coca-Cola won the battle for Indian teens
This case study explains how Coca-Cola, the drinks company, fought back in difficult market conditions in India by encouraging teenagers to share their coke and spread happiness. This case study ...