The Phantom Menace came out, you probably remember the Pepsi promotion with the character’s face on a series of collectible ...

To commemorate 70 years of partnership, Disney and Coca-Cola have launched the global campaign, “Refresh Your Galaxy,” ...

The legacy brands celebrate a decades-long partnership with a global campaign packed with collectible cans, AR holograms and fan-first storytelling.

And there are broader issues beyond the Pepsi vs. Coke battle. Beverage companies, including both PepsiCo and Coca-Cola, also face the challenge of adapting to shifting tastes, ...