The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

All had normal color vision. Participants matched the perceived “olo” using a digital dial to record the hue. Despite the excitement, not everyone is convinced, according to a BBC report.

This year, they’re also teaming up with a number of brands like FedEx Office ... to release special items in the 2020 hue. Last year’s Color of the Year, Living Coral, was a vibrant orange ...