Do yourself a favor: Drink it from an orange cup. Piqueras-Fiszman and her colleagues asked 57 people to sip four samples of the same hot chocolate from different colored cups: White, cream ...

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Hoist the colors! Wait, we aren’t going sailing or plundering? What’s going on then? Ah, the Color Cup is coming to Pokémon Go, breathing some fresh air into Battle League. Color Cup ...

Two researchers from the Polytechnic University of Valencia and the University of Oxford have proven that hot chocolate tastes better in an orange or cream coloured cup than in a white or red one. The ...