The most successful business headlines fit within the 140-character limit of a Twitter post, and they did so even before Twitter was invented! For example, in 2001 Steve Jobs introduced the ...

If you have developed a unique selling proposition -- the quality for which your company is known -- you can certainly work that into your headline. Decide what your appeal will be in the letter.

Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your ...

Potential explanations for the headline effect include media sensationalism, risk and loss aversion, and prudential institutional bias. Examples of the headline effect include the change in ...