The most successful business headlines fit within the 140-character limit of a Twitter post, and they did so even before Twitter was invented! For example, in 2001 Steve Jobs introduced the ...

Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your ...

What hasn’t changed is the power of a strong headline to capture the world’s attention, setting one news channel above the rest on the same topic. In business, you need to think about how your ...

Potential explanations for the headline effect include media sensationalism, risk and loss aversion, and prudential institutional bias. Examples of the headline effect include the change in ...