Guest Speakers and in-class exercises will be utilized to provide insights and relevancy to this swiftly expanding area of marketing. This course introduces the concept of a customer journey which ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...