Line extension and brand extension address the marketing of commercial goods. The brand refers to the recognized product or company name such as Kraft, Pepsi or Apple. The way in which the company ...

I write about brands and brand extension strategies ... they remain very Relevant to consumers. That’s a conclusion that we can see illustrated in consumer behavior all around us.

Investopedia / Michela Buttignol A brand extension is when a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching.

A brand extension occurs when a company uses its established brand to introduce a new product category, leveraging its reputation and customer base to a new market, with great potential to go right.

The study provides three key findings that will benefit chief marketing officers. There is a 60.6% probability of a more positive response to a brand extension if parent brand equity improves ...

If more than one brand extension or sub-brand lockup is represented, please use the university master brand lockup and recognize the units in plain type. If the sub-brand lockups derive from the same ...

Brand extensions, like Jeep’s strollers, Maxim’s hair color, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base-or confuse and alienate them.

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products ...