The Mr. Cooper logo is seen in the background of a silhouetted person holding a mobile phone. The company says it shut down its systems to contain the incident and to protect customer information.

“Cooper’s a quirky institution ... The result is an animated logo that begins with a typographic reference point and, using layers of primary, transparent color, morphs into an abstract ...

Prior to finalizing the logo for my company, Hitched, we went through a binder of ideas before we settled on our current design. I want to share five things to consider when crafting your logo.