It’s an aesthetic that’s often referred to as ‘Corporate Memphis’, and it’s become the definitive style for big tech and small startups, relentlessly imitated and increasingly parodied.

That playful design style favored by Big Tech behemoths and small startups alike has a name: Corporate Memphis. Mike Merrill, a creative producer in advertising, coined the term several years ago ...

Merrill is known for coining the term “Corporate Memphis” to describe that flat ... geometric work helped define the 1980s style.) “A lot of people won’t even notice it,” Merrill ...