As brand or business recognition grows, the slogan can scale back to more common word choices to craft a more likable, but not as memorable slogan, Hodges said. "It should be more concrete in the ...

And sometimes that is still now, but what about all our new craft breweries? All those maverick brewers and crazy bearded guys making beer now? What slogans do they attach to their cold ...

which MillerCoors exceeds), independent (not owned by a non-craft brewery or business), and traditional (using traditional and innovative ingredients). Dogfish Head's Sam Calagione Squares Off ...