And a more accurate customer journey map can guide your marketing to be more strategic, better optimized, and ultimately more effective. Here's how to create a better customer journey map to refine ...

the next step is to build out journey maps using the following general framework. The persona is a definition that represents the customer group you want to interact with. It should be as complete a ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

Watch the full webinar ‘Customer journey mapping – how to improve efficiency without compromising residents’ unique needs’ and earn CPD minutes.