His latest book on the early 2000s is introduced ... that “the industry began its creative decline”. Crocs, 2005 This first decade can be considered “a last gasp before traditional advertising across ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Here are 5 books I can quite honestly ... be on the nightstand of every Creative Director, Art Director, Copywriter and Designer. Especially in the world of advertising (and even more so, digital ...

Dubbed "the book big ad agencies don't want you to read ... budgets exceeding $500 million at Microsoft, documents how his "creative production" approach has helped major brands achieve ...

In this instalment, we reveal the most creative ad campaigns in the world last year ... 1) ‘The Tampon Book’ for The Female Company by Scholz & Friends Berlin Scholz & Friends’ campaign ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

Brice, the author of two previous books — ”The Last Settlers ... and they shine in their use of creative forms and their “sparkling” language. Born and raised in Fairbanks, Brice ...