Tony Auston, founder and creative director of Oakland-based packaging design ... less cluttered labels. Tony Auston: With large chain brands the design trend continues to be less is more ...

Extend and complement your product packaging Did you know that 72 percent of Americans believe that product packaging design plays a ... reprint new packaging or labels. “I started thinking ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see ...

The idea is to simplify the recycling process and reduce the use of packaging ... the label, the logo isn’t as prominent. Looking at photographs you can hardly see that it’s Sprite,” says Jo Barnard, ...

Walmart’s new private label brand, Bettergoods ... says Walmart vice president of creative and design David Hartman, was to create a brand that’s “as desirable as the leading national ...

Where beer packaging was once utterly homogenous, it now exists to showcase design ... each and every label. Aptly known as YellowBelly, he was conceived by the brewery's creative director Paul ...

What they have created is a design that allows the quality of the wine to shine, while stripping away unnecessary waste from the packaging. There’s no label printing ... the cap — even though it meant ...

Each example demonstrates consistent branding, creative design, strategic messaging, and efficient packaging materials. PKG agency is the authority on CPG food branding and package design.