An icon in the shape of a lightning bolt. Impact Link. Save Saved Read in app ... Customer engagement, at its core, is a conversation between a business and its target audience.

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

Customer engagement involves building relationships with customers at every touch point. Here is an ultimate guide on what it means, metrics, examples and more.

This new focus on customer outcomes has repercussions throughout the organization, not just at the point of engagement with the customer. As we elaborate in the d·book: In the XaaS model, the vendor ...