Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. The ...

The insights function at Morrisons has gone from “knocking on the door” to being a key partner, as the supermarket ...

Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue ...

For tech-savvy business leaders, integrating AI into their sales processes has become a game changer in today’s fast-paced ...

Artificial intelligence is at the forefront of transforming customer intelligence, enhancing engagement, and optimizing ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Portuguese fashion brand Parfois Group has partnered DXC Technology, a provider of technology services, to refine its ...

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

The fate of Project Slide Wow depends on user interest and engagement, as Adobe monitors social media conversations.

Paytronix, the leader in guest engagement for restaurants and convenience stores has announced the launch of its partnership with innovative multi-unit guest feedback and guest experience ...