News

A customer journey map can focus on a single task or experience, such as mapping out a payment flow, or can cover the full life cycle of a customer’s initial engagement and continued retention.
N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...
CX design has many similarities with user experience (UX) design, except as Ramirez explained, with CX design, the customer journey is the product.
Design plays a dynamic role throughout the customer journey. By adapting your approach to design to different stages, you can enrich the customer experience. Without a doubt, design plays an ...
No matter how simple or complex, virtually every customer journey can be distilled into four classic elements. The paths differ, the touchpoints differ, and individual journeys are shaded with all ...
In fact, in my recent “State of Digital Transformation” report, I learned that a mere 35% of organizations investing in digital transformation had studied the modern customer journey.
From my experience, the only way for an organization to avoid such problems and to be successful, is to adopt the mindset of their customers. Or, better yet, to integrate the customer in the design of ...
Building any kind of business strategy begins with an understanding of your customers and their needs. Because if you don't know to whom you're selling, it's nearly impossible to know what to sell ...
Customer journey analytics is the science of building data-informed customer experiences. It informs how we understand the customer, influences how we design experiences, manifests operationalized ...