Or, better yet, to integrate the customer in the design of an optimal customer journey. It's a methodology called co-design. Once you realize that you've been designing your customer experience all ...

Your customer journey map should aim to tell a story ... the more likely it is to be adopted in your department (and throughout the organization). Keep the design simple and clean. For example, this ...

From automation to orchestration, AI can help banks win customer loyalty The Fast Company Impact Council is an ...

“Our partners really touch every stage of the customer journey,” she said. “They build their solutions on our stack. They add services. They add capability. They add differentiatio ...