If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a customer journey map will help you understand a customer’s experience before ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

That's why he's just transformed the already brief book to an even easier to read infographic — in the ... is to build customer journey maps. "They put the customer first," Temkin added.