or instantly identify and recognize pain points—and both are critical to being agile and aligning with the constantly developing needs of its customer base. So, how do businesses achieve that ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

where customer ... of mapping their journey as a prospective customer. Maybe you're interested in what steps they take to buy a particular product, or how they seek out a type of service. Either way, ...

The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

Mobile pain points For a banking customer, especially on mobile, it is easy to encounter frustrating moments throughout the user journey. For a major retailer or bank it can be difficult to have a ...

I’ve seen first-hand how even the smallest overlooked friction point can cost millions. The world’s most successful companies obsess over every step of the customer journey because they ...