A customer journey map is a visualization tool showing how someone engages with your product. A process map visualizes all ...

To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

Here are the 4 parts to mapping your customer’s journey. Discovery. Simply put, how are your ideal customers finding your business today? If you don’t know, the good news is that there is ...

Recently, the discussion of customer experience and experience design has been omnipresent, with marketers hyper-focused on creating the best experience for customers, thus competing not only ...

Too often VoC and customer journey maps are hobbled by incomplete data, outdated assumptions and contradictory information. What can businesses do? Voice of the customer and customer journey maps ...

A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need. Mapping out the customer journey is an effective way to understand what ...

All from the point of view of the customer ... to be even get to that point, a supermarket has to cut through the competition with as much visibility as possible… And of course this begins where ...

That means working with marketing on a critical initiative: the customer journey map. The digital era has altered C-suite dynamics. Once unlikely collaborators, IT and marketing are partnering ...