Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

But now scammers are taking advantage, creating fake customer service accounts to try to steal your information. The Better Business Bureau just issued *** new warning and sent us some real examples.

BBB reminds consumers to use extra caution when publicly posting on social media to resolve an issue with a business.

Wells Fargo just can't get past its fake account scandal. On Thursday, the bank acknowledged it had created more bogus customer accounts than previously estimated. An outside review discovered ...

There are many tangible benefits of mapping your customer’s journey, including improved efficiency within your internal operations and better end results for sales. Increasingly, marketers are ...