A fragmented customer experience is frustrating and costs your business real money. The Fast Company Impact Council is an ...

Most people are familiar with the customer lifecycle, but how closely does it align with the customer journey? When working with the customer lifecycle strategically, it should be treated as a ...

Lifecycle email marketing is a great way ... is a more holistic approach that considers every step of a customer’s journey with your business. For a B2C business, it’s impossible to ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

This article will get into the specifics of how you can assess your customer lifecycle so that you improve it. Let's begin. Before we get to examining what your marketing process looks like today, you ...

"The customer journey doesn't stop at acquisition, therefore marketing/digital customer engagement shouldn't either. AI-based Lifecycle Marketing empowers a continuous journey of understanding, ...