Chauncey grew up on a farm in rural northern California. At 18 he ran away and saw the world with a backpack and a credit card, discovering that the true value of any point or mile is the ...

I see it constantly—the customer lifecycle journey fractured across marketing, sales, customer success, and renewals, with each department guarding its own territory and creating an inconsistent ...

Let's face it: many B2B Customer Success initiatives are missing the mark. In an era dominated by subscription models and a ...

AI is fundamentally changing how businesses engage with customers, shifting from traditional marketing to delivering ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Zuora, Inc, a leading monetization platform for modern business, today introduced Zuora Collections, leveraging AI to embed ...

By meticulously mapping the customer's journey within your app – tracking ... illuminated the fundamental principles guiding customer lifecycle management in a rapidly evolving business landscape.

enables businesses to shift the focus toward customer outcomes and value across the end-to-end customer lifecycle journey. The shift towards outcome-based services business models, along with the ...