Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

This article will get into the specifics of how you can assess your customer lifecycle so that you improve it. Let's begin. Before we get to examining what your marketing process looks like today, you ...

3. Lifecycle Stage Segmentation: This type of segmentation categorizes subscribers based on where they are in their customer ...

In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...

“This is really to get our partners working with that as-a-service, recurring revenue and customer experience-focused mindset – not just looking at the transaction but looking at the lifecycle ...

The ET CX Annual Symposium 2025, an ETBrandEquity initiative, hosted a compelling panel discussion entitled – First Principles of Customer Lifecycle Management: Maximising Delight, Minimising ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit Services with AI-powered customer segmentation. This new capability enables ...