Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

Two major things are working against sellers when understanding the customer journey: Buyers tend ... The world of B2B sales and marketing is at a key inflection point. What was once a steady march ...

A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is ... as they are easier to act ...