Upbeat characters abound in the Hello Kitty Super Cute Friendship Festival. VEE Corp. Pass through the doors this weekend at Sleep Train Arena and be prepared for an avalanche of adorbs.

A cute-a-bration has broken out among Hello Kitty fans, as the beloved Japanese character marks its 40th year. Since introducing Hello Kitty in 1974, the Sanrio company has turned simple design ...

Sanrio, the Japanese company that defined cute, is celebrating its 50th anniversary this year. Its star, Hello Kitty, and more than 400 other cartoon characters continue to be popular with adults ...