The Kawaii aesthetic is all about bold colors, bright motifs, and playful designs that inspire a sense of beauty and dreamy wonder. Shop the look now.

The Japanese word “kawaii” made it to the English vernacular, but its deeper cultural meaning has been lost in translation.

Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell ...

The Toshiba Corporation has long been a top patron for the historic Victoria and Albert Museum in London. It sponsors the Toshiba Gallery of Japanese Art along with various connected projects ...

WINTER, 20, from California, has a dramatic style that she describes as a 'Pastel Kawaii Goth'. Her incredible look is a ...

And it means business. So, what is kawaii and why here and why now? As the Japanese word for cute, kawaii has connotations of shyness, embarrassment, vulnerability, darlingness and lovability.

Made popular by its seemingly unthreatening nature, cute’s quest for world domination suggests there is more to the phenomenon than its charming exterior might imply.

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...

Kawaii’s Comedown: Japan’s Culture of Cute Sports Up Kawaii's shift out of pink is cut with the same sense of sportiness seen in Western markets — but is armed with political motive.

Lauren Cochrane has long loved all things cute. This season, she discovers, designers are onboard, and they’re bringing a new subversion to the look.

The ‘kawaii’ effect Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” ...

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...