As far as darling fashion goes, you can’t go wrong loading up on bows. In fact, the more bows, the merrier, which is why Kawaii Babe’s Tennis Skirt ($55, Kawaii Babe) will be a great staple ...

Tartan Kawaii is a 28-year-old blogger. She told Newsbeat: "I love Lolita fashion but I personally don't wear it. I have my own Kawaii Style. My signature look is my big bow and poofy hair.

Lauren Cochrane has long loved all things cute. This season, she discovers, designers are onboard, and they’re bringing a new subversion to the look. On my sixth birthday, I woke up in my bunk ...

Japan’s long-standing culture of cute, known as Kawaii, is toning down its froth. The style was once entirely focused on girlish femininity: encouraging women to exude a childlike sweetness ...

Kawaii is inescapable in Japan, where I have lived since the 1990s, so the global rise of adorable content online has not surprised me. As of the time of writing, 676 million posts are tagged # ...

Tartan Kawaii is a 28-year-old blogger. She told Newsbeat: "I love Lolita fashion but I personally don't wear it. I have my own Kawaii Style. My signature look is my big bow and poofy hair.