AFP - French food giant Danone said Thursday it would change its advertising of the Activia and Actimel yoghurt brands after dropping an attempt to get them recognised as having health benefits.

WASHINGTON—Danone SA—and its TV-commercial spokeswoman, Jamie Lee Curtis—are going to have to watch what they say about Activia yogurt. Dannon, the U.S. unit of the French food giant ...

If you hear the word “Activia ... s advertising remains unchanged and will continue to be truthful and in compliance with all laws and regulations,” the company added. Danone didn ...

The dairy company Danone has withdrawn requests to approve claims about the health benefits of two of its brands. Danone has promoted that yoghurt drink Actimel strengthens the body's natural defences ...

Danone is hoping to revive sales growth of ... declining to give details on the cost of the campaign. Earlier Activia ads featured American actress Jamie Lee Curtis talking frankly about digestive ...