Even long-haired dudes got in on the trend. Aquaman actor Jason Momoa wore a pink scrunchie to the Oscars, along with a blush-pink suit whose design was based on another scrunchie he showed off in ...

(He would absolutely have two pale pink scrunchies, actually ... The world of Game of Thrones is a dark, unyielding one. But the world of Jason Momoa is bright, bold, and full of beer.

And not just any scrunchie but a custom pink-velvet Fendi affair to match his pink-velvet tuxedo. On Mr. Momoa’s YouTube channel, he noted that his entire pink Oscars outfit was inspired by a ...

You could say I bought this ballerina-looking scrunchie as a literal form of retail therapy. Its just-twee-enough pink-gingham pattern and oversized bow make me smile, replacing scary ballet ...

the scrunchie is officially back in style and we couldn’t be more thrilled to put our hair up with the oversized hair ties. Gigi Hadid was out in NYC on Sept. 6 wearing a dark-wash Fenty Denim ...

But what caught the eye of fans was the pink scrunchie on Jason Momoa's wrist. The velvet hair accessory was the perfect compliment to his blush suit, and just begged for the actor to sweep up his ...