David Brandt, the Ohio farmer who became a viral meme after espousing the virtues of “honest work,” has died after being involved in a car crash in Illinois. He was 76.

A remark Brandt made in 2012—“It ain’t much, but it’s honest work”—catapulted him into unintentional internet fame.

David Brandt, the farmer behind viral ‘it’s honest work’ meme, dies after car crash. Agricultural expert was known for quote: ‘It ain’t much but it’s honest work’ ...

David Brandt, 76, of Carroll, Ohio, best known for a viral internet meme from 2018, passed away from injuries from an automobile accident in Urbana, Illinois Saturday. Ohio's Country Journal and the ...

David Brandt was a central Ohio farmer and international leader in the conservationist movement who taught no-till and cover crop soil management on his farm and around the world. He was also an ...

Brandt was also known for the meme of him saying about farming, "It ain't much, but it's honest work." Smith said he didn't know exactly how the meme started, but that Brandt was known for it.