The logo was actually the name Eddie Bauer in script. Not only was it challenging to put on product, but young people today are no longer taught to read cursive writing, so it needed to be changed.

Eddie Bauer has unveiled a new brand typeface, logo and strategy, which will roll out through fall 2024, brand owner Authentic Brands Group said by email. The 100-year-old outdoor apparel retailer ...

Eddie Bauer changed its logo because Gen Z doesn’t read cursive. After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.

When Johnson & Johnson’s recent abandonment of its 136-year-old cursive logo was followed quickly by Eddie Bauer ditching its script wordmark of six decades, alarm bells rang in all corners of ...

CHICAGO - JUNE 17: The Eddie Bauer logo is shown on a store along Michigan Avenue June 17, 2009 in Chicago, Illinois. Today, Eddie Bauer Holdings Inc. filed for Chapter 11 bankruptcy and said it ...

The logos of the two companies currently in litigation. This week, First Descents, Inc., a Colorado-based non-profit, filed a trademark infringement lawsuit against Eddie Bauer, the outdoor ...