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In a move sure to further disrupt the jewelry industry already disrupted by consumers’ rapid turn to lab-grown diamonds, De Beers has introduced engagement rings under its lab-grown jewelry ...
It appears that De Beers has spotted the writing on the wall in an increasingly crowded lab-grown diamond market. The diamond behemoth has begun testing engagement rings under its lab-grown ...
De Beers decided to call time on offering lab-grown diamonds for engagement rings even as the man-made alternatives continue to cannibalize demand in one of the company’s most important markets ...
Companies like De Beers convinced the world that a diamond is forever, made the stones synonymous with engagement rings and encouraged people to spend at least three months’ salary on a rock ...
global diamond conglomerate De Beers. Nor were diamond engagement rings a historic tradition in the U.S. Yet Hannaford preached that diamonds were precious gems with important emotional and ...
PARIS — De Beers has called time out on its test-run of lab-grown diamond engagement rings, the company said Wednesday. Going forward, its lab-grown subsidiary Lightbox will continue to focus on ...
It appears that De Beers has spotted the writing on the wall in an increasingly crowded lab-grown diamond market. The diamond behemoth has begun testing engagement rings under its lab-grown subsidiary ...
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