Prudential said Dell remains focused on correcting its consumer-pricing strategy and optimizing earnings per share and cash flow, potentially at the expense of some revenue growth over the next ...

Despite plummeting profit margins, Dell Computer Corp. has no intention of backing off from an aggressive PC pricing strategy that it initiated earlier this year.

Dell plans to announce pricing changes to PCs for U.S. small business and home users on Thursday, in a move expected to shift the company away from promoting inexpensive, bare-bones computers for ...

Dell, which has scheduled a news announcement for July 13, is expected to reveal a revised PC pricing strategy that will present SMBs (small and midsize businesses) and consumers with a more ...

VARs ordering Compellent storage products now are finding the configuration and pricing process much simpler than before Compellent was acquired by Dell, but the impact on customer prices is in ...

Apple's pricing changes could negatively impact competitors like RIM, Dell, and HP in the tech landscape.

In a move to simplify sales and regain lost market share, Dell said Thursday it will streamline its online pricing and end most consumer and small-business rebates over the next 12 to 18 months.

Dell will announce first-quarter results on May 18. Steve Kleynhans, an analyst at META Group, said Dell was being swept up in price-cutting wars among PC makers, especially for low-end machines.

With most makers using a strategy of low-volumes and high-profits in the MoDT PC segment, sources at MoDT makers noted that Dell's strategy is quite different and the PC vendor is unlikely to see ...

“Dell EMC is adding this to servers, storage, virtual desktop infrastructure and PCs as a service,” said Patrick Moorhead, president and principal analyst at Moor Insights & Strategy.

Dell plans to announce PC pricing changes that could move it away from inexpensive, bare-bones hardware toward more mainstream computers that cost more.

Channel competitors have poured scorn on Dell’s promised 20 percent price cuts to its enterprise and SMB hardware range, arguing that the company’s marketing fails to reflect its policy of ...