Whether it's choosing fabrics that offer versatility, fabrics with an appealing hand feel, or fabrics that are always in stock, denim brands are being more strategic about their sourcing for ...

The coolest people are all about denim, and denim is California’s official state fabric. Jim and Marie Shaffer with denim jeans at their store, Hail Mary, in Santa Monica.

Maritas Denim responds to the market’s demand for loose and light fabrics with two new concepts called Hi-fly and Looselight. “We experienced the hottest summer with all-time high degrees in 2024.

California’s history with denim is very real, but the fabric isn’t really a part of the state’s present, despite its burgeoning micro-industry of high-end jeans brands.