Moonbug’s trio became directors of Little Baby Bum on July 10, public records show, with husband and wife Derek and Cannis Holder of London stepping aside from the company they founded in 2011.

"We make nursery rhymes," co-founder Derek Holder told Inside Edition, laughing. "There you go." "Little Baby Bum" was the couple's nickname for their daughter, who inspired the channel.

Moonbug’s trio became directors of Little Baby Bum on July 10, public records show, with husband and wife Derek and Cannis Holder of London stepping aside from the company they founded in 2011. Terms ...

The Little Baby Bum channel was created back in 2011 by Derek and Cannis Holder. Fast forward seven years to 2018 and Little Baby Bum is paying off big time. The channel was purchased by Moonbug ...

Little Baby Bum was founded by a London-based couple ... paid several million pounds for the YouTube channel. Co-founder Derek Holder confirmed to the BBC that the sale had taken place but he ...

Little Baby Bum, founded by London couple Derek and Cannis Holder in 2011, has been bought by a firm called Moonbug, according to reports. The couple's 54-minute animated wheels on the bus video ...

Little Baby Bum was started in 2011 by husband and wife team Derek and Cannis Holder. The pair correctly believed there was a niche in the market for garishly animated versions of nursery rhymes.

Back in 2011 tech expert Derek Holder and his designer wife spotted ... 15,000 times in the first month. From that, the Little Baby Bum channel was born and has become an online and digital ...

which may use the channel to pursue other YouTube-based companies in hopes of building scale and pooling resources, according to Little Baby Bum co-founder Derek Holder.

Moonbug’s trio became directors of Little Baby Bum on July 10, public records show, with husband and wife Derek and Cannis Holder of London stepping aside from the company they founded in 2011.