Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on ...
The baselines say "NCAA Men's Final Four" with giant teal stars behind it. The entire court is outlined in the teal, matching ...
The Big 12 has unveiled an unusual-looking court design for the conference's basketball tournaments, leading to a strong reaction from social media ...
Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline ...