Digital media is your megaphone. It gives your brand scale, speed, and the ability to use data to ensure your target audience ...

Supply path refinement isn’t a buzzword—it’s a strategic imperative for hitting key performance indicators and protecting ad ...

The streaming giant also plans a new ad product that uses generative AI as it rolls out its in house ad tech suite.

Digital advertising has transformed into an ecosystem of unprecedented scale, with over $1 trillion in global ad revenue. To ...

The digital ad industry is pitching its strengths to Madison Avenue this week in an effort to lure future ad dollars, despite ...

Brands’ digital advertising budgets are often the first to get cut when the economic horizons look gloomy. That could spell ...

If you’ve ever spent hours Googling a campaign error, trying to reverse-engineer a case study, or wondering why your Twitter ad is stuck in limbo, you’re not alone. At Publicity Port’s QnA Forum, a ...

The U.S. Department of Justice (DOJ) is proposing that Google sell two of its advertising products to restore competition in ...

Google should be forced to sell off two separate digital advertising businesses, the Justice Department argued in a court ...

Irish digital advertising spend has surpassed €1bn for the first time, according to the IAB Ireland Adspend Study. The report shows spending on digital advertising increased by 11pc in 2024 to a ...