Supply path refinement isn’t a buzzword—it’s a strategic imperative for hitting key performance indicators and protecting ad ...

Alphabet’s Google has asked a federal judge in Texas not to adopt the reasoning of his counterpart in Virginia who ruled last ...

Digital advertising has transformed into an ecosystem of unprecedented scale, with over $1 trillion in global ad revenue. To ...

The digital ad industry is pitching its strengths to Madison Avenue this week in an effort to lure future ad dollars, despite ...

If you’ve ever spent hours Googling a campaign error, trying to reverse-engineer a case study, or wondering why your Twitter ad is stuck in limbo, you’re not alone. At Publicity Port’s QnA Forum, a ...

Brands’ digital advertising budgets are often the first to get cut when the economic horizons look gloomy. That could spell ...

The primary contest for who will succeed U.S. Sen. Dick Durbin is still 10 months away, but one well-financed candidate is ...

Meta, Alphabet and Amazon reported strong online advertising sales in the face of economic worries fueled by the White ...

Google should be forced to sell off two separate digital advertising businesses, the Justice Department argued in a court ...

The U.S. Justice Department is doubling down on its attempt to break up Google by asking it to give up the underlying ...

NEW YORK (AP) — NEW YORK (AP) — Integral Ad Science Holding Corp. (IAS) on Monday reported first-quarter earnings of $8 million. The New York-based company said it had net income of 5 cents per share.

PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia. The agency’s chief investment officer Fan Chen Yip said this ...