Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. The threat that generative AI poses to search engines was ...

Retail sector marketing doesn’t stand still — it changes and evolves along with the advancement of new digital technologies ...

In our marketing excellence month ... Furthermore, the ability to link up each digital medium means that multimedia, multilayer plans can be put together where customers can be persuaded to ...

The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for ...

Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists.

LAHORE: Chief Minister Punjab Maryam Nawaz Sharif said that in the modern era, digital marketing and branding are ...