Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Despite years of predictions about its decline, direct mail has not only survived — it’s thriving. In fact, it’s become the quiet powerhouse in omnichannel marketing strategies. As digital ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance ...

Why Identity Marketing and Direct Mail Are a Perfect Match Direct mail is a unique marketing tool because it physically enters a customer’s space. It has a tactile quality that digital media can ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

This is important because the function of print and direct mail as a standalone channel has changed over the past 20 years. In a digitally disrupted landscape, marketing departments are increasingly ...

TILDEN TOWNSHIP – Instant Web LLC, known as IWCO Direct, has announced it will be closing its plant in Tilden Township, Berks ...

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience. Why you shouldn't follow someone else's rules, how to make your marketing efforts stand ...

So, here's what's trending up (and down) so you can stay ahead of the curve before your competition beats you to the punch. Related: 3 Marketing Blind Spots That Are Holding You B ...

Rising costs for printing, mailing, and TV advertising led the company to pull back from its direct mail marketing business. Publishers Clearing House was founded in 1953 in the basement of ...

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