The spirit of Diwali—light conquering darkness—is an invitation for brands to engage deeply, honoring traditions that spark joy, empathy, and empowerment. This year, I believe Diwali can be ...

Shivani Sharma says the idea stemmed from her struggle to find Diwali cards for relatives she couldn't meet up with during the COVID-19 lockdown in 2020. "We couldn't find any Diwali cards in ...