And even if you don’t have those positions in your organization, you need to prioritize understanding the customer journey. I know what you ... can’t afford to do these things, the real ...

Search Engine Land » SEO » Ecommerce » Do You Know What Your Customers Say About Your Business? Do you ever read reviews of companies you do business with? Do you read product reviews before ...

I get that you have to focus on a primary customer. But how do you know how much attention to give to your secondary or tertiary customers? I mean, is it all or nothing, or do you still have to ...

As a brand, you don’t have a choice. Your customers and potential customers ... We’d fire a product manager who didn’t do this. Use your tracking to know who does what, and then follow ...

When should a business do customer research? The short answer is: constantly. If you really want to know what your customers are thinking, "you need to always be listening," Guay says.

Here are five ways to do that: Remember that sometimes you need to get out of your own way to really understand your customers. Psychologists know, for example, that you’re likely to listen ...

Right now, at this moment? Do you know with certainty how much value you created in the past year? Can you pinpoint where in your business value is being created and where it’s declining?

This may sound like a silly question, but I'll ask it again. Do you know your customers? Do you really know them? Several moths ago I wrote an article about the cost of cancellations for alarm ...

So how can you take your customer experience to the next level? You can do so by learning about the generation to which your customers belong. All customer interactions should be tailored specifically ...