You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So what did you get ...

How do you know your customers are happy? Out of all the metrics that contact centers track, there are certain KPIs that are essential for understanding your customers and making sure they’re ...

How well do you know your customers? With so much data sourced from online behavior, social media activity, and browsing patterns, delivering messages that matter to them should be easy.

it can do wonders for your brand's reputation in the marketplace, leading to more conversions and satisfied customers who are more likely to become advocates of your brand. It can be easy to assume ...