Josh Cellars Wine Is all Over the Internet Right Now — Here's Why. Get in on the joke. ... "It's too early to say that our sales have increased since the memes began," Kleinman admits.

It’s been a while since I’ve shared much wine info here on Bites. I like to call myself a casual collector of wine, but usually with a weekly turnover. Still, I have to admit I’m a sucker ...

But the meme best known as “This Is Fine”—the one with the dog sipping from a mug as a fire rages around him—has lasted. It is now 10 years old, and it is somehow more relevant than ever.